Make it stand out.

This year, we had the privilege of working with the Boston Fire Cancer Foundation (BFCF) during PRoBono Night. It was an all-nighter filled with creativity, collaboration, and a lot of caffeine as we poured our hearts into creating a proposal to help BFCF grow its impact.

Our goal was to help them raise awareness about the occupational cancer risks firefighters face and strengthen their support for affected firefighters and their families. From branding ideas to social media strategies, we crafted a plan we’re truly proud of.

ACCOUNT DIRECTOR: SOPHIA FEATHERSTONE

ACCOUNT SUPERVISORS: WES MORAN AND GRACE CHIAPPETTA-UBERTI

ACCOUNT EXECUTIVES: ANIKA MAHANSARIA, ANDREA MALPICA ALCALA, YEWON YUN, MARIA JOSE SOLIS ONTIVEROS, TAYLOR KIM, TALIA BRACHO, HAOYING LI, MIGUEL LUKBAN, ABHIJEET DIPKE, DARIKA, ANNIE PELLANT, OLIVIA EVANS, MARIANA MEZZACAPPA

Screenshot 2024-12-13 at 7.06.45 PM.png 
Boston Fire Cancer Foundation (BFCF) 
is a nonprofit providing
services to firefighters and families 
battling occupational cancer. 
Their goal is to raise awareness of occupational
cancer in the fire service while also 
eliminating the daily stressors 
that come with a cancer diagnosis through 
financial, physical, emotional, and medical support.
 BFCF is looking for PRLab to help
 raise awareness
 of BFCF’s brand identity,
increase fundraising,
 and professionalize its 
public image.

Make it stand out.

INTRODUCING OUR BRAND KIT

Fact Sheet

with suggested slogan,

YOUR

BATTLE

IS OUR BATTLE

Logo

Variations

and Brand Kit

Key Messages

Support

Dedicate all efforts to support Boston firefighters diagnosed with occupational cancer

Awareness

Spread awareness of the high rates of occupational cancer in the fire service

Family Care

Provide support to firefighters and their families through mentorships, financial support, transportation, meal plans, etc. Aim to relieve the daily challenges of a cancer patient’s diagnosis

Webpage Review

  • Observations:

    • The home page is busy

    • Testimonials are vague and difficult to find on the site

    • The events tab is a bit crowded

    • Contact information is difficult to find on some tabs

  • Next steps:

    • Some tabs can be merged together, and some tabs (such as Donate and Services) need to be more emphasized

    • Add pictures to testimonials to make them more appealing

    • Cut events that happened a long time ago to highlight the most recent and significant events

    • Place contact information at the bottom of every tab so it is more easily located

MOCKUPDATE

MOCKUPDATE

#Ourbattletoo

#Ourbattletoo

Next steps:

Standardize the look of all social media platforms
Reel and highlight covers
Identical fonts, colors, and themes for graphics
Schedule posts for consistency
Use a consistent hashtag on all posts (#OurBattleToo)
Rename social media to @bfcf or @bfcfund

The Socials

Why Advertise on MBTA

Why Advertise on MBTA

Goals:

  1. Raise awareness of firefighters with occupational cancer and your story

  2. Increase donations and donor acquisitions to BFCF

  3. Drive traffic to the website

Tactics

  1. Billboards & Kiosks: Raise awareness, CTA: Visit website, Donate/Volunteer

  2. MBTA Ads: Posters, digital screens on buses/trains, CTA: Donate, Volunteer

  3. Pathos Ads: Testimonials, quotes, impactful statistics

January Campaign.

It's your chance to be the hero.

Example Billboard

Bus stop Designs

One of MANY.

Visit this amazing organization

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