At Papakyrikos Therapy & Performance Inc. Olivia Papakyrikos, MA, LMHC, dedicates her career to supporting athletes and high-performing individuals in overcoming mental obstacles and achieving their best in sport and life. Papakyrikos Therapy & Performance Inc. faces challenges surrounding brand awareness and social media presence. In collaboration with PRLab, the client would like to improve the overall digital presence of Papakyrikos Therapy & Performance Inc. In addition, PRLab is working on updating and enhancing the client’s website and securing speaking engagements to gain additional exposure for Papakyrikos Therapy & Performance Inc.
P R F O C U S
PRLab helped Papakyrikos Therapy & Performance Inc. address the following:
Crafting a brand kit with templates to maintain visual consistency and cohesion.
Enhancing the website's design to align with a cohesive brand identity.
Developing a social media calendar to ensure consistent posting across
platforms.
Creating a media list for outreach to relevant publications.
Securing speaking opportunities to showcase the client’s expertise.
WEBSITE REDESIGN
WEBSITE REDESIGN
Modern. Simple. Clean.
POST ENGAGEMENT
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Increase from 85.1% - 119% engagement rates
+39.8% in the past 70 days
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Increase from 8 - 102 engagements
+10,100% in the past 70 days
Social Media Calendar + Tracker
To boost engagement…
Blogs written by me continue to be posted on LinkedIn .
Media list of 90+ contacts that include:
Professionals in the industry
Speaking engagement opportunities
University contacts
Podcasts
Press/journalists
Over 20 personalized media picthes were sent to various contacts
Secured two media placements including….
Key Accomplishments
Key accomplishments we have successfully achieved:
25% increase in social media following and overall engagement as measured by likes, comments, and followers.
Successfully crafted a new brand kit for the client with templates to maintain visual consistency and cohesion.
Enhanced the website's design to align with a cohesive brand identity.
Developed an in-depth social media calendar to ensure consistent posting across social media platforms.
Created a detailed media list for outreach to relevant healthcare and wellness publications.
Secured a speaking opportunity with BU in the Morning to showcase the client’s expertise.
I want to preface that I did not do this alone. I worked with an excellent team for our client, Olivia, owner of PTP. I want to thank everyone, including my supervisor, Grace, for being the best team I could ever ask for. I will never forget my experience working with PRLab.
We shaped PTP’s branding and outreach strategy through brainstorming sessions and strategic discussions, ensuring it resonated with the target audience. The road was not without challenges, but the support of my colleagues made overcoming obstacles possible.
I look forward to applying the knowledge and experience gained during this project as I continue my health and wellness public relations journey. Our team's collaborative spirit and dedication at PRLab have left a lasting impression on me, and I am excited for what lies ahead.