The Ask: Create a Brand Connection truly at the start

In a crowded market full of wellness fads and generic supplements, care/of introduces a transformative idea: personalized nutrition delivered right to your door, making wellness a tailored experience that simplifies life for everyday heroes, like mothers and fathers, and everyone in between. 

The Focus

Personalization

60 question quiz

Quality

certified C.L.E.A.N and third party tested 

Customer Experience

enjoyable customer journey is highly valued, from the consultation to delivery and support.

Transparency

research on all supplements

Convenience

right to your door

Data Driven

Decision Making

scientific research

Media Channels Used 

needs to target older audience as well and show that personalization.

Personalized wellness at your doorstep, no extra time required

Personalized wellness at your doorstep, no extra time required

What their competition do not offer: A comprehensive, personalized approach that covers a wide range of health needs, from energy, to sleep, to maternal specific concerns, all informed by a simple quiz, unlike ritual's focus on transparency but limited range, Hums beauty centric angle, and VITL's medical testing requirement.

  • About the Consumer:

    Mom's take care of everyone, it's time someone took care of Mom.

  • Time is Precious

    a mother may not have invest in research to find the best health plan for her, because she is caring for her child

  • Not too much, not too little

    Prenatal Vitamins and supplements are often with a generic "serving size" however, plans change, bodys change, and we may need more or less over time.

  • Personalized Wellness

    care/of has personalized wellness solutions that adapt to ever-changing needs; weather it is prenatal, postpartum, or managing family health.

  • Convenience

    One less thing you have to worry about during grocery runs.

There is no "one-size-fits-all", especially when it comes to your health. 

4C’s Framework

Next
Next

Blackmores