The Ask: Create a Brand Connection truly at the start
In a crowded market full of wellness fads and generic supplements, care/of introduces a transformative idea: personalized nutrition delivered right to your door, making wellness a tailored experience that simplifies life for everyday heroes, like mothers and fathers, and everyone in between.
The Focus
Personalization
60 question quiz
Quality
certified C.L.E.A.N and third party tested
Customer Experience
enjoyable customer journey is highly valued, from the consultation to delivery and support.
Transparency
research on all supplements
Convenience
right to your door
Data Driven
Decision Making
scientific research
Media Channels Used
needs to target older audience as well and show that personalization.
Personalized wellness at your doorstep, no extra time required
Personalized wellness at your doorstep, no extra time required
What their competition do not offer: A comprehensive, personalized approach that covers a wide range of health needs, from energy, to sleep, to maternal specific concerns, all informed by a simple quiz, unlike ritual's focus on transparency but limited range, Hums beauty centric angle, and VITL's medical testing requirement.
